The Decision Making Lab (DM.Lab) is a learning and research laboratory in human cognition aimed at promoting adaptability, risk-taking, and diversity of thought as a source of innovation.
Why we do it
We teach the essentials in human cognition for you to transform ideas into action in the Digital Economy.
How we do it
We adopt a mixed methodology, based on content, process, and data.
What we do it
We reduce distances between ideas and actions, increasing your knowledge about how the mind works.
We contribute to the construction of knowledge at multidisciplinary and global levels.
Alves, et al. (2020), Frontiers in Public Health
Food acquisition in the geography of Brazilian obesity
Rosa, et al. (2020), Journal of Consumer Behaviour
The link between social interactions and trust recovery in customer-business relationships
Basso, et al. (2020), Health Marketing Quarterly
Exploring a social norm marketing campaign and alcohol consumption reduction among university students
Willhelm, et al. (2019), Substance Use & Misuse
Earlier alcohol use and lower neuropsychological performance in Brazilian adolescence: Is the school environment related to this?
Rigoni, et al. (2018), Psico PUCRS Online
Técnicas persuasivas de comunicação em comerciais de alimentos para o telespectador brasileiro
Through dialogue with the press, we support a more conscious society.
Natura &Co - Inovação em Finanças (2021)
Diversidade cognitiva como fonte de transformação digital
Our monthly column in human cognition.
When it comes to leadership, there is no standardized decision model, but an expectation for greater flexibility and tolerance in the face of uncertainties. This encompasses the ability to think about one’s own thinking and to deal with cognitive diversity in organizations.
Keitiline Viacava, PhD